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1. Introduction to Dark Social Dark social, a phenomenon coined by Alexis C. Madrigal, refers to the sharing of online content through private channels such as direct messaging, email, and…
1. Introduction to Mobile-First Marketing In today's landscape, where mobile devices have become an integral part of our lives, businesses cannot afford to overlook the significance of mobile-first marketing. With…
Introduction to Data Analytics in Marketing Data analytics has become an integral part of modern marketing strategies, revolutionizing the way businesses engage with customers and make informed decisions. With the…